Start with lower pricing and gradually increase. This allows you to capture price-sensitive customers early and adjust as you prove value.
Sometimes people end up buying the high-price option even if it's a decoy. Always include a premium option to anchor your pricing.
Your pricing should reflect the value you provide, not just your costs. Consider the ROI you deliver to customers when setting prices.
Regularly test and iterate on your pricing. What works today might not work tomorrow as your product and market evolve.